The Effects of Google Algorithm Updates on SEO
The principles of SEO writing changed when Google introduced an algorithm shift in 2013. In case you are a freelance writer that focuses on offering this kind of content, below are some of the essential things to keep in mind.
Keywords aren’t the attention anymore. This is because after Google dug through a lot of data, their research team discovered that ranking a site highly merely on targeting keywords is easy to do. They also learned that spammers use this tip and so churn out a great deal of crap content. Therefore, the search engine made the rules of ranking the websites harder based on churned content and the targeted keywords. They require variety in the content you provide and the keywords you use. They also require that you begin utilizing branded anchor text.
The changes in Google algorithms state that you do not employ a single keyword on your anchor text repeatedly. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They demand that you use variety and be creative. You must not employ an exact match anchor text and spam sites are famous for this. Most of the exact anchor text does not use correct grammar. But, most spammers still utilize them since there are lots of searches conducted for these words.
The logic behind this is that no legit company like linknow media reviews wants any misspelled or grammatically incorrect. If you’re doing so; you risk the sinking of your website’s rankings.
The latest updates in Google algorithms are to punish the sites that employ SEO tactics which are illegal and reward those which serve their visitors well. The main objective of these updates was to reduce the spamming and hacking while offering webmasters the tools they needed to fix sites that were hacked.
The primary point is that Google is monitoring how you build backlinks and should have many non-relevant or low carb backlinksto your site, you may be in trouble. Google is also tracking how fast you build backlinks. If your site is new and you get spikes all of a sudden, Google raises a red flag. It will probably sandbox the site and it could ignore your backlinks.
The above points are the different ways in which Google Algorithms have impacted SEO which any SEO firm should be conscious of. The main idea is that it is becoming more challenging to rank highly in SERPs which opens up opportunities for web design and digital marketing firms like Linknow media which give quality Linknow media reviews and articles.